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There are so many reasons to be in regular communication with all parties from the entire spectrum of players in the realm of your campaign:
· Be in dialog with potential coalitional partners to work on overcoming any barriers to building your coalition (John, we are hosting a weekly lunch at the church on 9th Street, for all coalition partners and potential partners. We would value you or someone you can send at these conversations. Your views are very important to us.)
· Liaise with police at every level--local, state, federal--in order to build trust by demonstrating transparency, even in the aftermath of not being transparent at times (Commander, we didn't let you know ahead of time that we were going to occupy the hearing room because you naturally would be duty-bound to prevent us from that. Please know that nothing we did was in any spirit of disrespect toward you or your officers. This was a strategic move, not meant to embarrass your authority in any way. I hope you noticed that we offered a respectful reference to your officers in our publicity.)
· Don't simply send out press releases. Follow up and get to know editors, reporters, photographers, and videographers personally. Ask questions in those conversations (Hi Deborah, can you give me some guidance from your perspective as editor on best practices when working with you? I noticed that you sent a crew to cover our demonstration two weeks ago, but not anyone for our demonstration yesterday. What am I missing and what advice can you offer?)
· Stay in talks with deciders and influencers (Joyce, as the Congresswoman's Chief of Staff, can you help us understand what we can do to help the Congresswoman feel empowered to act to prevent the President from imposing his diktats that are hurting so many, including the Congresswoman's own constituents?)
Listen to everyone. When they stop talking to you, ask why. Your campaign is one of action and even deeper than that is a learning project done by a learning community.
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