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How many times have you missed an event because no notice of it came to you? How many other people also had no notice and missed it?
Your website should have a notification list sign-up pop-up so that any visitor can easily enter their email or text # and get advance notices of all your events. A passive website with announcements for those who take the time to visit is utterly inadequate.
As all the research shows, numbers matter. Recruitment via active outreach is a big help.
If you have a complex array of events, published reports, and other possibilities for outreach, it may help to allow people to choose what categories of notices they want. For instance, if you are ramping up event after event, a list of types of notifications that subscribers can choose might be only events, not analysis, reports, interviews with experts, etc. Making it possible to tailor what they receive might make them more inclined to sign up and to read all messages you send them. If they are deluged by you with all the other categories, they may skip reading most or even all of your outreach.
A brilliant and dedicated web manager is a massive key component these days in successful organizing against an autocrat. As we found in Arab Spring, they can make all the difference, even devising workarounds when the government attempts to block access or outreach capacity. Techies are as crucial as anyone to your leadership and effectiveness.
In a somewhat dated, but still valuable, analysis[1] of the value of tech, Dan Shannon notes:
"Today’s technology strengthens the powers of networks in three important ways:
· It allows for networks that are global in nature. Online or mobile-based organizing is not limited by geography, only by access, which even in developing countries is increasing rapidly.
· It allows for networks with fewer barriers to entry. Lowering the entry point from attending a meeting to signing an online petition opens up networks to exponentially more people.
· It allows for networks with more decentralized power. Today, a movement entrepreneur with a vision and an internet connection has the tools to create networks, launch campaigns, and organize millions."
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